6. Executive Summary.

Dear VIRGIN welcome to SIENNA a charity and good cause’s project that I genuinely believe will generate many trillions of Dollars environmental improvement and global economic stability whilst give economic pride to Africa.

I have envisioned an affiliate marketing Virtual World that transcends real life and business. The final step from the 20th century Service Based Economy to our more advanced 21st century “Experience Economy”

I wish VIRGIN to coordinate all business aspects including breaking new indusrtries and Bank for the SIENNA project, minimal financial investment, large interlectual capital

, 2 separate examples of how existing VIRGIN owned companies benefit greatly, given due though it would not be hard to significantly improve your others.

I am in preliminary talks with VIRGIN about becoming an investor to SIENNA a Trillion Dollar good causes and environment project for which I expect to get the public backing of Mandel Family. I hope SIENNA will be a joint VIRGIN, GOOGLE and MICRO SOFT venture.

If VIRGIN does not invest or donate may be a better word, I would still like VIRGIN HOLIDAYS to be the first flagship company to use the soft where. By using SIENNA you will be an impressive advocate and in exchange, you will pioneer, prosper.

The following proposal to VIRGIN HOLIDAYS bares no relevance to potential VIRGIN COURPERATE invests. Regardless of there decision, I am offering you hundreds of millions of rand worth of free marketing and web development. Plus improved financial and administration systems for free!!!

Over the past 3 years I have been developing a new brand www.ExperienceAfrica.com, through trial and error, researchers, magazines web development and peripherals this has cost me a few million Rand. I will to give this to you for free.  
I wish to make 11 further websites for you that will represent the flagship of what can be achieved by using the SIENNA business software.

Your new websites will connect to thousands of ADS’s alongside GDS companies, live booking is available, STO’s average 25%.
Thousands of researchers and data in putters will make your websites the most concise of there kind. The look and feel will be designed to attract four, five & six star travel. This said low and mid budget holidays will also be available. Including flights and last minute discounts.

The SIENNA software, does so much more than make you websites. It has pioneering administration tools and the worlds leading CRM (Consumer Relationship Software). Not one person will be needed in admin or financial roles. All administration is handled automatically, clients detailed are displayed to your sales person, the client sign of holidays before the booking is processed, and financial payments are automatically updated. No possibility for human error. At the same time your sales staff will become super efficient and their customer retention will be greatly improved via the SIENNA ORGANISER.

I suggest you make links to your new www.ExperinaceAfrica.com website from your main VIRGIN HOLIDAYS website, allow the SIENNA CRM access to relevant parts of your client database and utilize the CRM’S marketing advise options.

With the launch of your new “Experience Africa” website you will receive 250,000 free “EXPERIENCE AFRICA” branded magazines sponsored by BULGARI and the venues contained within. These magazines will be similar to the Cape Villas magazine including Luxury Experiences across Africa and informative content. Recycled paper will be used.

How you choose to allocate distribution is up to you, I’d suggest 50,000 to your client database, 20,000 to send to new clients. 100,000 with Conde Nast Traveler UK & USA, 30,000 with another appropriate magazine and 40,000 placed in Hotels, Doctors waiting rooms, Lawyers offices etc. We will pay all costs including printing and your distribution. Due to sponsorship the magazines actually are actually a  profitable venture for SIENNA.

As the SIENNA brand’s flagship company, you will always be first to utilize new marketing options that SIENNA offers, (which will be many) and so, you will always keep ahead. In fact it will one of my main priorities will be to make VIRGIN HOLIDAYS as much money as possible as a testament as to what can be achieved.

Over the next year you will launch 5 more websites and brands featuring Global Villas and Conde Nast Traveler Tourist recommendations. Each new website will see another 250,000 magazines distributed.

In the second year we will add the other 6 websites, sop we have 12 rotating yearly magazines, one a month. We will be producing and distributing about six million magazines for you each year. Like before all this is free.

Such a package would attract the attention of just about every Major Company. 15 years ago I had the same opportunity with the best song I produced (long story), Then I chose EMI, this time I choose VIRGIN.

I also come bearing a gifts in the form of $,500,000,000 of Prime S-World Beachfront, Real Estate in S-WORLD. Detailed literature is available, it’s a lot of fun, S-WORLD is the most fun planet in the solar system, and soon you will be able to spend your money in the real world.